THE BEST NEIGHBOR

HOW WE GOT AHEAD OF MCDONALD’S, LITERALLY?

Many people love barbecues. What is hard to love is a neighbor that barbecues, especially because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s. That’s why for Burger King, properties alongside its biggest competitor are a great deal. So it helped landlords to promote them by advertising them with real state signs.

ROLE

Concept, copywriting.

FEATURED ON

AdAge, Muse by Clio, CampaignAdeeveeClube de Criacao Brazil, Veja, etc

AND THIS HAPPENED…

CREDITS

Agency: DAVID São Paulo e Madrid
Campaign: Best Neighbor
Client: Burger King Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato, Saulo Rocha, André Toledo
Copywriter: Guilherme Pinheiro, Toàn Trần Bảo Mai
Art Director: Rafael Ochoa