THE BEST NEIGHBOR

HOW WE GOT AHEAD OF MCDONALD’S, LITERALLY?

Many people love barbecues. What is hard to love is a neighbor that barbecues, especially because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s. That’s why for Burger King, properties alongside its biggest competitor are a great deal. So it helped landlords to promote them by advertising them with real state signs.

ROLE

Concept, copywriting.

FEATURED ON

AdAge, Muse by Clio, Campaign, Adeevee, Clube de Criacao Brazil, Veja, etc

AND THIS HAPPENED…