THE BEST NEIGHBOR
HOW WE GOT AHEAD OF MCDONALD’S, LITERALLY?
Many people love barbecues. What is hard to love is a neighbor that barbecues, especially because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s. That’s why for Burger King, properties alongside its biggest competitor are a great deal. So it helped landlords to promote them by advertising them with real state signs.
AND THIS HAPPENED…
Agency: DAVID São Paulo e Madrid
Campaign: Best Neighbor
Client: Burger King Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato, Saulo Rocha, André Toledo
Copywriter: Guilherme Pinheiro, Toàn Trần Bảo Mai
Art Director: Rafael Ochoa