Many people love barbecues. What is hard to love is a neighbor that barbecues, especially because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s. That’s why for Burger King, properties alongside its biggest competitor are a great deal. So it helped landlords to promote them by advertising them with real state signs.


Back then, DAVID The Agency Madrid couldn’t hire me after my 3-months internship because of the visa. Well, the game is hard when you don’t have a Gold Lion. I secretly sneaked into their co-working space to work on Burger King’s proactive briefs for passion, free coffee, sofa, and sugar. Not many people knew.

One day, I shared so many bad ideas about smoke and my observation about apartments above McDonald’s with my senior bros Gui and Rafa on WhatsApp. They helped to form a better concept, a better message and presented it to Pancho, Andre, and Saulo. Luckily, it happened right before the COVID outbreak in Brazil. Unluckily, we couldn’t produce this in America. 



Concept, Copywriting.


AdAge, MuseClio, Campaign Us, Campaign Asia, Campaign Brief, Adeevee, OOH Latam, Ad Latina, Marketing Directo,
BestAdOnTV, Ads Of Brands, Stimulant Online, Merca 20, PropMark, Flipboard, DesignTaxi, EN24,Publicitários Criativos, Veja,
Clube de Criacao Brazil, VoxNews, Mad Over Marketing, InformaBTL, Inteligemcia, Danstapub, MarketingMind, etc. 



Agency: DAVID São Paulo e Madrid
Campaign: Best Neighbor
Client: Burger King Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
Creative VP: Rafael Donato, Saulo Rocha, André Toledo
CD: Fred Bosch, Álvaro Palma, Edgard Gianesi
ACD: Rogerio Chaves, Fabricio Pretto
Copywriter: Guilherme Pinheiro, Toàn Trần Bảo Mai
Art Director: Rafael Ochoa