BLEED FOR GOOD.
WELL, AND FOR A WHOPPER.
Every Halloween, while millions of people frighten each other with fake blood for fun, there are still millions more needing fresh blood for life.
In collaboration with the RedCross, Burger King turns the bloodiest season of the year into the season of collecting blood to save lives in their restaurants.
ROLE
Concept, Copywriting, Animation, Team Management.
AWARD
The Young One One Show 19:
Bronze – Experiential.
Merit – Integrated.
IN-STORE ACTIVATION
A special booth installed in all Burger King’s restaurants where people can give blood for good and receive a free Whopper.
PRINT AD – BILLBOARD
PARTNERSHIP
On Netflix, characters from Halloween
specials will call people not to waste blood for monsters after movies, spreading the campaign further.
Let people show their proud moment
of donation with a special Whopper bandage.
