Doritos No Nacho Cheese

DORITOS NO NACHO CHEESE

TO LAUNCH A NEW PRODUCT, WE RUINED OUR #1 SELLING PRODUCT.

Doritos wanted to bring to the world a crazy invention: alcohol infused with the real nacho cheese flavor from their iconic chips. Before its launch, we teased it to the world with a no-brainer idea: removing the nacho cheese flavor from the chips bags, for real.

ROLE

Concept, Art Director, Supporting Editor, Supporting Animator

CREDITS

Agency: Goodby, Silverstein & Partners
Campaign: Doritos No Nacho Cheese
Client: Doritos
Chief Creative Officer: Margaret Johnson
Creative Director: Eamonn Dixon & Stefan Copiz
Associate Creative Director: Lennie Galloway, Thomas Gladhill
Art Director: Sharon Cordon & Me
Copywriter: Quynh Tran & Harrison Fuerst