GAMER ASYLUM

HOW A GAMING BAN IN CHINA SOLVED A TOURISM PROBLEM IN SOUTHEAST ASIA.

When the pandemic hit and destroyed many industries, tourism got hit the hardest. So, as a business that’s heavily reliant on tourism, ARTOTEL Group needed to reinvent its service and create a new experience that would give travelers new reasons to stay in our hotel again. And that new reason came when China imposed a gaming ban that saw 532 million Chinese gamers lose their right to play games for more than 3 hours a week. Riding on that, we created the Gamer Asylum – equipping every room with the latest gaming equipment so gamers could play with no restrictions. 

ROLE

Concept, copywriting.

AWARD

Cannes Lion: Silver (x1), Shortlist (x1) / One Show Asia: Silver (x1), Merit (x1) / Clio: Silver (2), Bronze (1) / One Show Global: Merit (x2) / D&AD: Wood (x1), Shortlist (x2).

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