HOW A GAMING BAN IN CHINA SOLVED A TOURISM PROBLEM IN SOUTHEAST ASIA.
When the pandemic hit and destroyed many industries, tourism got hit the hardest. So, as a business that’s heavily reliant on tourism, ARTOTEL Group needed to reinvent its service and create a new experience that would give travelers new reasons to stay in our hotel again. And that new reason came when China imposed a gaming ban that saw 532 million Chinese gamers lose their right to play games for more than 3 hours a week. Riding on that, we created the Gamer Asylum – equipping every room with the latest gaming equipment so gamers could play with no restrictions.
Cannes Lion: Silver (x1), Shortlist (x1) / One Show Asia: Silver (x1), Merit (x1)
Hypebeast, Contagious, Mashable, Fortune, Line Today, Tribun News, Marketing Interactive, Reddit, etc.
Agency: Ogilvy Singapore
Campaign: Gamer Asylum
Client: ARTOTEL Group
Chief Creative Officer: Nicolas Courant
Creative Director: Gui Camargos, Jaz Lee
Associate Creative Director: Bruno Andrade
Senior Art Director: Maggie Michella
Copywriter: Toan Mai
Director of Content: Anggie Aprillia
Editor: Koon Lim