GOODBYE-HELLO CANADA

HOW WE ANNOUNCED LUNCHABLES’ COMEBACK TO CANADA AFTER 15 YEARS?

Lunchables, a popular nostalgic snack brand, disappeared from Canadian shelves in 2008 with no official announcement. As a result, Canadians were unknowingly buying from a copycat brand “Lunch Mate” and assuming they were just “the Canadian Lunchables” for 15 years straight.

To help Lunchables say hello again to the country in 2024, we decided to first, say the belated goodbye we still owed many, many innocent Canadians a decade and a half earlier.

ROLE

Concept, Art Direction