GOOGLE DRIVE-THRU
HOW WE MADE A DRIVE-THRU CAMPAIGN THAT INVOLVED ZERO CARS?
Not many young people use Burger King Drive Thru as they don’t have a car to drive in. But there is something that young people can drive: Google Drive.
ROLE
Concept, copywriting.
CREDITS
Agency: DAVID Madrid.
Campaig: Google Drive Thru of Burger King.
CCO & Partners: Pancho Cassis.
ECD: Saulo Rocha, André Toledo.
CD: Fred Bosch, Álvaro Palma.
Copywriter: Toàn Trần Bảo Mai.
Art Director: Manu Armenteros Parras.