HALLOWEEN SCREAMS PLAYLIST
To introduce Xfinity’s affordable home internet, we fucked with the brand’s competitors and composed a Halloween horror playlist featuring real screams of their frustrated customers who suffer from lag and buffering everyday, since those brands’ home internet package is so darn pricey.
Every track was created from scratch.
ROLE
Concept, Art Direction
PLAYLIST
CREDITS
Agency: Goodby, Silverstein & Partners
Campaign: Halloween Screams Playlist
Client: Xfinity
Executive Creative Director: Jim Elliott
Creative Director: Jon Wolanske, Jon Wyville
Copywriter: Quynh Tran
Art Director: Toan Mai
Designer: Pedro Zuccolini