INSTRUCTION FOR ALIENS
HOW WE RAN A CAMPAIGN IN A LANGUAGE WE DIDN’T EVEN SPEAK?
The US government announced that they would reveal a forthcoming unclassified document about UFOs by June 27th, 2021.
IKEA wanted to get ahead of it and get ready in case the aliens exist. We prepared a welcoming environment for extraterrestrials to easily build their new dream home on Earth because who knows if they may move here and live in harmony with us one day.
We’ve crafted a special range of furniture assembly manuals in the alien’s first language and true IKEA style, so they can easily understand and assemble IKEA’s most popular products.
#IKEAAliens #FurnitureForAll #TheyAreComing #WhoKnows
Concept, copywriting, design assistant.
D&AD: Wood Pencil (x1).
Little Black Book, Campaign Middle East, Design Boom, Bored Panda, Paris Match, Print Mag, The Brew, Design Taxi, EveryLittled, Wersm, etc.
Agency: Memac Ogilvy Dubai
Campaign: Furniture For All
Client: IKEA UAE
GCD: Cristiano Tonnarelli
Account Director: Alaa Nour
Copywriter: Toan Mai
Art Director: Eduardo Guimaraes
Illustrator: Daniel Špaček