INSTRUCTION FOR ALIENS

HOW WE RAN A CAMPAIGN IN A LANGUAGE WE DIDN’T EVEN SPEAK? 

The US government announced that they would reveal a forthcoming unclassified document about UFOs by June 27th, 2021.

IKEA wanted to get ahead of it and get ready in case the aliens exist. We prepared a welcoming environment for extraterrestrials to easily build their new dream home on Earth because who knows if they may move here and live in harmony with us one day.

We’ve crafted a special range of furniture assembly manuals in the alien’s first language and true IKEA style, so they can easily understand and assemble IKEA’s most popular products.

#IKEAAliens #FurnitureForAll #TheyAreComing #WhoKnows

ROLE

Concept, copywriting, design assistant.

FEATURED ON

Little Black Book, Design Boom, Bored Panda, Paris Match, Print Mag, The Brew, Design Taxi, EveryLittled, Wersm, etc.

CREDITS

Agency: Memac Ogilvy Dubai
Campaign: Furniture For All

Client: IKEA UAE
GCD: Cristiano Tonnarelli
Account Director: Alaa Nour

Copywriter: Toàn Trần Bảo Mai
Art Director: Eduardo Guimaraes
Illustrator: Daniel Špaček