IKEA FOR ALIENS

The US government announced that they would reveal a forthcoming unclassified document about UFOs by June 27th, 2021. So, the world’s largest furniture retailer had to get ready.

IKEA went ahead and prepared a welcoming environment for aliens to easily build their new dream home on Earth—just in case. We crafted a special range of furniture assembly manuals in the alien’s first language and true IKEA style, so they could easily understand and assemble IKEA’s most popular products.

#IKEAAliens #FurnitureForAll #TheyAreComing #WhoKnows

ROLE

Concept, copywriting, design assistant.

AWARD

D&AD: Wood Pencil (x1).

FEATURED ON

Little Black Book, Campaign Middle East, Design Boom, Bored Panda, Paris Match, Print Mag, The Brew, Design Taxi, EveryLittled, Wersm, etc. 

CREDITS

Account Director: Alaa Nour
GCD: Cristiano Tonnarelli
Copywriter: Toan Mai
Art Director: Eduardo Guimaraes
Illustrator: Daniel Špaček

CASE BOARD