I am Toan, a Vietnamese copywriter whose dream is to get pregnant to have a second brain. Besides that, I sleep-talk ideas in an encrypted language from 1 am to 5 am and sometimes sleep-scream wtf, wtf, wtf when a brief has not been cracked yet. It often scares the people I live with… as proven during my nomadic advertising journey at DAVID Madrid, Ogilvy Tokyo, Grey New York, Lola Madrid. Some told me to visit a neurologist to check my brain disorder, but I proudly believe no one could earn that talent without a passion for the work, the good work, the better work.

I love scary ideas that need lawyers involved and become a part of pop culture, witty ideas that tickle people’s belly and bring the fun back to the ad menu. Empowered by famous companies who started up in a garage, I’ve always sought discomfort to get disrupted ideas since 2017. I have been crashing on many sofas and couches of my friends and sometimes at Burger King & McDonald’s late-night restaurants. Sharing a 12m2 room with 2 friends in Berlin and living with 15 people in a small apartment disguised as the cheapest hostel in Dubai didn’t bother me as long as I could pursue my advertising dream.