Being a stock model is currently my full-time job.
Lucky me, they don’t judge my height!

I am Toan, a Vietnamese copywriter whose dream is to get pregnant to have a second brain. Besides that, I sleep-talk ideas in an encrypted language from 1 am to 5 am and sometimes sleep-scream wtf, wtf, wtf when a brief has not been cracked yet. It often scares the people I live with… as proven during my nomadic advertising journey at DAVID Madrid, Ogilvy Tokyo, Grey New York, Lola Madrid. Some told me to visit a neurologist to check my brain disorder, but I proudly believe no one could earn that talent without a passion for the work, the good work, the better work.

I love scary ideas that need lawyers involved and become a part of pop culture, witty ideas that tickle people’s belly and bring the fun back to the ad menu. Empowered by famous companies who started up in a garage, I’ve always sought discomfort to get disrupted ideas since 2017. I have been crashing on many sofas and couches of my friends and sometimes at Burger King & McDonald’s late-night restaurants. Sharing a 12m2 room with 2 friends in Berlin and living with 15 people in a small apartment disguised as the cheapest hostel in Dubai didn’t bother me as long as I could pursue my advertising dream.

EXPERIENCED.

02.2020 – Now: Freelance Copywriter.
Agency: And-Us Dubai, Ogilvy Singapore, Ogilvy Dubai.

09.2019 – 01.2020: Intern Copywriter at DAVID The Agency Madrid.

04.2019 – 07.2019: Intern Copywriter at Grey New York.

01.2019 – 03.2019: Intern Copywriter at Lola Mullenlowe Madrid. 

10.2018 / 12.2018: Intern Copywriter at Ogilvy Japan. 

05.2017 / 08.2017: Intern Copywriter at Leo Burnett Vietnam. 

12.2015 / 03.2017: VP MarComs at AIESEC HCMC in Vietnam. 

12.2015 / 03.2017: VP MarComs at TEDxNguyenHueStr and TeamXHCM.

Download my CV here.
Contact me: maitranbaotoan@gmail.com.

STUDENT AWARDS.

Gold – Integrated – Young Spike Vietnam 2017.

Bronze – Experiential – One Show Young One 2019 – Burger King. 

Merit – Integrated – One Show Young One 2019 – Burger King. 

Merit – Design For Good – ADC Young One 2019 – Monotype. 

Merit – PR – Young Lion Vietnam 2019 – Nestle.