THE BLOODIEST HALLOWEEN
HOW WE CONVINCED PEOPLE TO BLEED FOR BURGERS?
Every Halloween, while millions of people frighten each other with fake blood for fun, there are still millions more needing fresh blood for life.
In collaboration with the RedCross, Burger King turns the bloodiest season of the year into the season of collecting blood to save lives in their restaurants.
Concept, copywriting, team management, animation, video case.
PRINT AD + BILLBOARD
On Netflix, characters from Halloween specials will call on people not to waste blood for monsters in movies, spreading the campaign further.
Let people show their proud moment of donation with a special Whopper bandage.
Art Director: Bui Nhi.
Illustrator: Tekle Mamaladze.
Copywriter: Toan Mai, Adarsh Manoharan.
Mentor: Pedro Sattin (AD Lola Madrid), Alvaro Palma (CD David Madrid), Niklas Frings-Rupp (MD Miami Ad School Europe).