BLEED FOR GOOD. WELL, AND FOR A WHOPPER.

Every Halloween, while millions of people frighten
each other with fake blood for fun, there are still
millions more needing fresh blood for life.

In collaboration with the RedCross, Burger King
turns the bloodiest season of the year into the
season of collecting blood to save lives in
their restaurants.

ROLE

Concept, Copywriting, Animation, Team Management.

AWARD

The Young One One Show 19: 
Bronze – Experiential. 
Merit – Integrated.

IN-STORE ACTIVATION

A special booth installed in all Burger King’s restaurants
where people can give blood for good and receive a free Whopper.

PRINT AD – BILLBOARD

PARTNERSHIP

On Netflix, characters from Halloween specials will call on
people not to waste blood for monsters in movies,
spreading the campaign further.

Social Media
Let people show their proud moment
of donation with a special Whopper bandage.

 

CREDITS

Art Director: Bui Nhi.
Illustrator: Tekle Mamaladze.
Copywriter: Toan Mai, Adarsh Manoharan.
Mentor: Pedro Sattin (AD Lola Madrid), Alvaro Palma (CD David Madrid), Niklas Frings-Rupp (MD Miami Ad School Europe).