CHOOSE WISELY

To launch the partnership between Doritos Dinamita and Squid Game 2, we created The Dinamita Game, challenging daring participants to choose from 456 Dinamita bags for a chance to win the Grand Cash Prize—or walk away empty-handed.

It may sound simple, but there are a whole lot of drama along the way. 

ROLE

Concept, Art Direction

TRAILERS

DEAD IDEAS WE REALLY, REALLY LOVED