THE AGENT ORANGE TYPEFACE

Over 150,000 children struggle to lead a normal life due to biological deformities caused by Agent Orange Рthe deadly herbicide used by the US during the Vietnam War.

Monotype creates an Agent Orange typeface which has body deformities like them to give these victims a voice of hope.

We use the font on American airplanes by 1962 as the based font.

ROLE:

Concept, Copywriting.

AWARD:

ADC Global 19: Merit – Design For Good Integrated.

CREDITS

Type design: Gydient.
Design by: Gydient & Bui Nhi.
Art director: Gydient & Bui Nhi.
Copywriter: Toan Mai & Adarsh Manoharan.