THE AGENT ORANGE TYPEFACE

Over 150,000 children struggle to lead a normal life due to biological deformities caused by Agent Orange – the┬ádeadly herbicide used by the US during the Vietnam War.

Monotype creates an Agent Orange typeface which has body deformities like them to give these victims a voice of hope.

We use the font on American airplanes by 1962 as the based font.

ROLE:

Concept, Copywriting.

AWARD:

ADC Global 19: Merit – Design For Good Integrated.

CREDITS

Type design: Gydient.
Design by: Gydient & Bui Nhi.
Art director: Gydient & Bui Nhi.
Copywriter: Toan Mai & Adarsh Manoharan.