THE AGENT ORANGE TYPEFACE

Over 150,000 children struggle to lead a normal life due 
to biological deformities caused by Agent Orange – the 
deadly herbicide used by the US during the Vietnam War.

Monotype creates an Agent Orange typeface which has
body deformities like them to give these victims a voice of hope.

It will be a brand identity for Agent Orange victims, so that other people,
brands in Vietnam and America can use it in their communications on
Agent Orange Memorial Day to raise funds.

We use the font on American airplanes by 1962 as the based font.

ROLE:

Concept, Copywriting.

AWARD:

ADC Global 19: Merit – Design For Good Integrated.

CREDITS

 

Type design: Gydient & Bui Nhi.
Design by: Gydient & Bui Nhi.
Art director: Gydient & Bui Nhi.
Copywriter: Toan Mai & Adarsh Manoharan.